"As we know from experience in many browsers, the default setting is crucial for adoption," Brave CEO Brendan Eich said. A drop-down menu at the top of the page lets you choose your search engine. On the resulting page, click "Search engine" in the left-hand navigation bar. It’s time to claw back control from Google this starts with privacy by default and by re-establishing a direct link between users and their favorite content.”īased on data from this survey, it appears that web traffic on DuckDuckGo and Brave is likely to see continued growth through 2022.įor more, sign up for The Drum’s daily US newsletter here.To set Brave Search as your default search engine in the Brave Browser, tap the three vertical lines at the top right of the browser window and scroll down to and click Settings. “When users are on the web, they should be in charge of their data and experience, not Google,” says Peter Snyder, the company’s senior director of privacy. 11% of surveyed consumers said they’ve used Brave before, and 9% said they’ve heard of it but not yet tried it – although less than a full percent selected it as their search engine of choice.īrave is eager to distinguish itself as a strong contender for users who care about protecting their personal information from Google and Google’s countless advertising partners. Users finding courage using Braveīrave, a newer privacy-centric browser that launched in 2019, is gaining steam too. Per the company’s own reports, DuckDuckGo daily queries were up 27% year-to-date. Though it remains a challenger in the space, 34% of those polled said they have used DuckDuckGo in the past and another 30% claim to have heard of it but haven’t tried it out. DuckDuckGo does not track users or allow third-party tracking of users around the web, and therefore does not produce filtered search results based on individual users’ patterns of online behavior. A notable 7% of respondents in The Drum’s YouGov poll most commonly use DuckDuckGo, which has built an infrastructure and a brand around the promise that it protects users’ privacy. There is a small but growing minority of users who, wary of Google’s spotty privacy past, are looking elsewhere. Though Google has made headway – and headlines – in the last few years on its increasingly stringent privacy stance (most notably in the deprecation of third-party cookies on Chrome and the company’s various Privacy Sandbox endeavors), it has been slapped with lawsuit after lawsuit alleging that it is better on paper than in practice when it comes to user data privacy. 78% of respondents said they most frequently search on Google 6% said they use Bing and 4% prefer Yahoo. Users still opt for Google over privacy-centric search enginesĭespite their interest in personal data protection, most users still rely on the big kid on the block: Google. An additional 21% believe they should have a fair amount of responsibility.ġ1% said that search engines should have none or not much responsibility for protecting user data. ![]() Results reveal that 65% of respondents believe search engines should bear a great deal of responsibility for protecting individual users’ personal information. Consumers believe that search engines have a responsibility to protect their data Only 7% of respondents said it was not very important or not important at all. In the poll, 91% of all respondents said that it is either very important or somewhat important to them that, when using a search engine, their personal information only be shared with other parties with their express consent. Consumers care about search engines collecting and sharing their data Here are the top takeaways from the survey, which was conducted among more than 1,000 US internet users: 1.
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